ELANIS CONSULTING

Transform Supplement Ideas Into Fast-Growing, Profitable Products

We help wellness brands formulate, source, manufacture, and launch commercially viable supplements with expert NPD, regulatory, and supply chain leadership.

Your Supplement Success: DELIVERED

ELANIS Consulting helps brands build and launch health and wellness products.

From concept and formulations to sourcing and manufacturing, regulatory approval, brand story, and go-to-market execution.

We are your Co-pilot, taking your brand and ideas to market with precision, pace, and commercial confidence.

Book your initial call for sucess
A close-up of a partially opened silver foil packet, a white circular plate with white oblong pills, and a white surface background.
An icon showing zero to scale

Elanis Expertise

    • Deep, real-world experience in both product development and supply chain.

    • Proven ability to launch quickly, without cutting compliance corners.

    • A practical, no-nonsense approach focused on outcomes, not theory.

    • We drastically reduce the risk of launch delays, supply chain crises, and regulatory surprises.

    • Our experience means you benefit from lessons learned across many projects, not just your own.

    • We combine fast, pragmatic delivery with a deep respect for compliance, quality, and sustainability.

    • A strong focus on your profit line with a a proven track record

  • The ELANIS Zero to Scale Framework

    A single, accountable pathway from idea to scalable, compliant product

    If brands are looking to expand into supplements or need help developing their portfolio. Elanis can provide support across the whole journey.

    We work to understand your place in the market and provide ideas and formulations to full scale launch. We can remove risk from your product portfolio or improve your existing supply base.

    We will tailor our package to meet your needs ensure product success

  • Clear process. No jargon.

    1. Assess – Feasibility, risk, and opportunity

    2. Plan – Regulatory pathway, suppliers, timelines

    3. Deliver – Managed execution across partners

    4. Launch – Confident, compliant, ready to scale

    You’ll always know:

    • What’s happening

    • What decisions are needed

    • What risks remain

Get Started

ELANIS Zero to Scale

We don’t sell advice - we sell certainty

We are a specialist consultancy combining 25+ years of NPD & Project Management expertise with 18+ years of Supply Chain experience.

We have not just the scientific expertise to create a great formulation; we also understand the requirements for your product to deliver commercial success - this is what really sets Elanis apart.

WE SIT ON YOUR SIDE OF THE TABLE.

Many white‑label manufacturers and raw‑material suppliers promote products that fit their own inventory or capabilities.

We’re manufacturer‑agnostic: we partner with the best solutions for your needs, not theirs.

We work to understand your brand and place in the market to ensure the products meet your needs, if its a focus on efficacy, profit or unique standout ideas.

  • Your NPD pipeline needs to be credible, based in science, and deliver on your dreams.

    We have not just the scientific expertise to create a great formulation, we also understand the market data and the requirement for your product to deliver for you on a commercial basis - this key difference is what really sets Elanis apart.

  • We select and manage the best contract manufacturer for YOUR needs.

  • Product development, regulatory compliance, supply chain design, and operational optimization

  • Deep knowledge of UK regulations, supplying label copy / review, copy compliance reviews and advice on how to utilise health claims and avoid issues with ASA and FSA

  • We will not just supply you with a fully formulated and costed product, we will also supply your product story and a review of regulatory copy

  • Transparent packages designed for you and not our own profits

  • Ensuring the best profit margin,

    Identifying supply and price risk with mitigation in place.

    Restocking lead time management.

    Import/Export expertise

Work With Us

Example of our Successes

  • Case Study : Cost and Lead Time Optimisation

    Challenge:

    A client had a commodity based supplement with escalating costs and inflexible lead times.

    What we did:

    Asses the current contracts and supplier performance, and the likely future of the commodity.

    The situation was worse than the client had anticipated. Many import and freight cost had not been considered with a very volatile commodity driving prices even higher.

    Results:

    Going back to a full market review and strong negotiations. We saved the client 2.54 million (GBP) in annual costs. Reduced lead times from 16 weeks to 4-6 weeks for flexibility and built in supplier performance criteria for the contract to ensure delivery performance

  • Case Study: Adapting Quickly to New Legislation

    Challenge:
    A range of botanical supplements was suddenly affected by new legislation, making several key ingredients non-compliant. The company did not want to halt sales or pull products from shelves, but the formulas had to change.

    What we did:

    Reviewed the full range for regulatory compliance, dosing, and supply chain risks.

    Identified and sourced alternative ingredients that met all compliance requirements, maintained efficacy, and had secure supply, without any impact on COGS

    Implemented reformulations in a way that meant customers would not notice any change in product performance or experience.

    Result:
    Reformulated and relaunched the range within 6 months, with no supply disruption or profit and no visible impact for customers.

  • Case Study: First-to-Market Advantage in 3 Months

    Challenge:

    A founder had a strong, ahead-of-the-market idea and knew competitors were moving quickly. First-to-market advantage was critical, and lead times had to be kept very tight.

    What we did:

    Developed a formulation optimised for both impact and short lead times.

    Leveraged one of our audited manufacturing partners to secure rapid production slots.

    Managed the project end-to-end to compress timelines without compromising compliance or quality.

    Result: Launch-ready finished product delivered in 3 months, securing first-to-market advantage. Competing products did not reach the market for another 3 months.

  • Case Study: Ahead of the Market – Functional Probiotics

    Challenge:
    A client wanted to create a range of functional probiotics based on emerging research, knowing the market was moving quickly and competition was building.

    What we did:

    Designed a seven-product functional probiotic range informed by the latest research.

    Ensured the additional functional ingredients and health-claim actives did not negatively interact with the live probiotic strains.

    Built a robust supply chain for all key ingredients, including those driving health claims and differentiation.

    Result:
    From brief to launch in 10 months, delivering a full seven-product range that hit the market well ahead of competitors. This went on to be an award winning range featured on the highstreet

  • Case Study: Sustainable Innovation – Zero Fillers, Big Impact

    Challenge:
    A brand wanted a range of sustainable supplements in biodegradable packaging, using sustainably sourced ingredients and zero fillers. The products needed a strong story and also had to be operationally robust for a successful launch.

    What we did:

    Developed six supplement formulations using carefully sourced, sustainable ingredients.

    Worked within strict constraints to remove fillers while maintaining manufacturability and stability.

    Identified biodegradable packaging options and ensured the end-to-end supply chain could support a successful launch and ongoing demand.

    Result:
    Six-product range delivered from brief to launch in 8 months, with a strong sustainability story and a supply chain built for growth.

Meet The Founders

With over 45 years combined experience across Blue Chip, Start Up and Scale up businesses, we really do have ALL the contacts and experience to bring real value to you.

NPD EXPERTISE - Jenny Logan

Turning big product ideas into market-ready launches — faster, and without the compliance headaches.

Jenny is a senior NPD & Innovation leader with deep expertise in consumer health and food supplements, having worked across D2C brands, scale-ups, PE-backed businesses and established global manufacturers.

She specialises in end-to-end product strategy. From ideation and formulation through to launch and lifecycle optimisation, Jenny can deliver first-to-market innovation and sustained commercial growth across the UK, EU and US.

Over the course of her career, Jenny has:

  • Launched multiple high-performing product ranges across supplements, sports nutrition and pet

  • Built and led scalable innovation pipelines across multi-brand portfolios

  • Delivered significant revenue growth, margin improvement and COGS optimisation

  • Led complex manufacturing and supply chain transformations, including in-house to co-man transitions

Jenny is known for combining commercial rigour with regulatory depth; helping businesses move fast without ever compromising on compliance or brand trust. She works comfortably across every team and level, with a particular gift for translating complex technical detail into clear, commercially relevant decisions.

Bring Jenny in as fractional support for your NPD team or next product goal, and she'll help shape a compelling product story: from compliant claims and technical detail through to copy that's ready for social, native and every other channel.

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SUPPLY CHAIN - Nichola Foote

Nichola is a supply chain and procurement specialist with more than 18 years of experience helping supplement and FMCG brands launch, scale, and protect profitability in highly competitive markets.

Specialising in New Product Development (NPD), Nichola builds agile, commercially focused supply chains designed to keep pace with modern consumer demand without compromising cost, quality, or availability.

Her experience spans everything from start-up launches to managing supply strategies for £100M+ brands, with expertise across D2C, B2B, and retail supply environments. She has worked with major UK retailers including Sainsbury’s, Aldi, and Waitrose, alongside leading pharmaceutical organisations such as STADA, AstraZeneca, and GSK.

Within the supplements sector, Nichola has supported brands including Nature’s Aid, Holland & Barrett, and a range of fast-growing US wellness companies.

Across manufacturing and brand environments, she has led end-to-end supply chain operations delivering measurable commercial results from near-perfect stock availability on key product lines to major cost reductions and reduced supplier risk across global networks.

Her expertise covers raw materials, contract manufacturing, packaging, procurement strategy, and supplier management critical areas in industries where compliance, volatility, and speed-to-market directly impact growth.

Nichola also brings valuable cross-sector experience from engineering and infrastructure projects with organisations including Network Rail and JCB, adding further operational depth and resilience to her strategic approach.

Practical, data-driven, and commercially focused, Nichola partners with founders and leadership teams to simplify complexity, accelerate growth, and build supply chains that create long-term competitive advantage.

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Why Choose ELANIS?

  • YOU.

    Typical suppliers are working for themselves - we we sit solely at your table

    Our clients include existing supplement brands to start up or brands who feel supplements would be a great addition to their range

  • We select and manage the best fit for your product and goals

    We have long term relationship with many manufacturers to ensure your product is made by the correct choice for you

  • Your margin and scale success - a typical supplier will look at their own MOQ and production volume.

    We review the full market so you get the best option not Elanis or the manufacturer but you

  • Profit Optimisation

    Supplier Performance

    Long term Supply Agreements

    Quality and Delivery KPI’s

    Full Market Review

    Risk Mitigation

  • Indépendant complainte and risk assessment

  • Clear Packages,

    Defined deliverables

    Open Book Costing available

    Variations to meet all budgets

What People Are Saying

“Nichola is a once-in-a-generation procurement professional, tenacious and a genuine ‘change agent.’

Attention to detail and depth of her understanding are hallmarks of her delivery. ”

- John J Fisher - Supply Chain Director

Having worked with Nichola on a previous assignment, I have no hesitation in recommending her. Her diligence, her work ethic, focus & her ability to develop and formalise relationships with suppliers is second to none.

Her ability to work as part of a cross functional team, that helped lead to decisive outcomes, allowing programmes to stay on track from a timing point of view, and deliver best value, whilst developing  cost down opportunities in parallel, that helped margin improvement were "just the norm".

I'd have no hesitation in working with Nichola, and her team in the future

Chris Pennison , Managing Director DFV Management Services.

“Every detail was thoughtfully executed. We're thrilled with the outcome.”

Former Customer